Strategic Instagram management for female-led beauty, aesthetics, and PMU businesses ready to be fully booked. Not pretty content. A system.
Before By Chloe Socials existed, I was an aesthetics injector who left training academy with a handful of before-and-afters and no idea how to find clients.
I built my clientele from zero. Using social media. But only when I started showing up with an actual strategy. Not pretty content. Not post and pray. A system.
Now I build that same system for the female-led beauty, aesthetics, and PMU businesses tired of inconsistent bookings.
Not vanity metrics. Reel views that turn into enquiries. Enquiries that turn into retainer clients. Posts that earn their place.
Every engagement is bespoke. Built around what your business actually needs, not a copy-paste menu. Four pillars, in order.
Every month starts with a real strategy session. What's selling, what's stalling, what we're amplifying. Built backwards from your bookings goal.
Every post has a strategic role. Build trust, drive enquiries, or move someone closer to booking. Captions written to convert, not just to fill space.
Visibility is cheap. Demand is built. The Underbooked → Understood framework bridges the gap between "people see me" and "people book me."
Your aesthetic stays consistent across feed, stories, highlights, and bio. The visual system is locked so every piece looks intentional.
Three quick tools to spot what's actually costing you bookings. Use them in any order.
Six-step self-audit with traffic light scoring. Tells you exactly which part of your content is underbooking you and what to fix first.
Start the auditPlug in your numbers, see exactly how many bookings you need to hit your monthly target. And where the gap actually is.
Run the mathsTen yes-or-no questions to find out if your bio is actually selling for you. Get a score and a fix list at the end.
Audit my bioTwo paid audits when you want my eyes specifically. Each one earns the next. You can apply for management at any point.
£49
Most strategists charge £200+ for this
A 30-min recorded video walking through your Instagram. Keep referring back to it as you work through your account.
£99
Strategist + 60-min call: £400+ elsewhere
30-min recorded video where I dig into what's actually happening, plus a 60-min strategy call so we plan your next moves together.
Fill the form. Takes 5-8 minutes if you're thoughtful. I read every application personally.
If we're a fit, I'll send a Calendly link. We talk through your business, goals, and what's actually stuck right now.
Within 24 hours of the call you get a custom proposal. If we're not a right fit, no proposal. I'll tell you on the call.
Bespoke management from £299/month. 1-month rolling. You stay because the work is working, not because you're locked in.
Tell me about your business below. I'll come back within 24 hours with the next step.
Prefer to chat first?
Skip the form and book a quick call, or send a WhatsApp.